What research actually says
Self-affirmation works, but not the way it is sold. The research
base — Claude Steele's work from the 1980s onward — is about affirming your
values, not your outcomes. Writing about what matters to you before a
stressful task measurably improves performance. Repeating "I am wealthy" does not
appear in that literature at all.
Positive affirmations can backfire. A 2009 study by Wood, Perunovic
and Lee found that people with low self-esteem felt worse after repeating
positive statements about themselves — the statement conflicts with self-image, and
the conflict is what registers.
Visualising success reduces effort. Gabriele Oettingen's research
found that vividly imagining a goal achieved lowers motivation, because the brain
registers some of the reward in advance. Her alternative, mental contrasting —
imagine the outcome, then imagine the specific obstacle — outperforms both
positive visualisation and doing nothing.